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He was once and pop star and she a glamour model, then together they became a brand product trying to rival her arch enemy - the Beckhams. Together the couple ran marathons, created music and accepted any reality programme on offer. Katie and Peter made the headlines and the millions from their media brand but soon the 'fairytale' romance was wilting at the edges as more and more stories emerged about their strained relationship.
While their management company made the statement saying they, "both requested that the media respect their families' privacy at this difficult time", it is only a matter of time before one or both sell their inside story to Hello or OK magazine. The question remains - Where next?
Could we see Jordan making a comeback spread semi-naked across a batch of lad mags, promoting her latest book detailing the darkest secrets from her marriage to Peter Andre? Will Peter Andre disappear into oblivion like his record career or will he climb back onto the reality bandwagon, appearing on a TV show near you soon?
Chances are the media management company that have run the Katie Price/Peter Andre brand have already penciled in 'plan B', meaning the public will still see them trying to cling onto fame as the light fades on their relationship.
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