Big Brother In Crisis As Davina McCall Quits

Big Brother is in crisis as Davina McCall has announced she is quitting the long running reality programme. The former MTV presenter wants to change directions and become a serious actress when Big Brother 9 ends later this summer.

The Channel 4 programme has been dogged by problems in recent times following several scandals and the departure of presenters Dermot O'Leary and Russell Brand.

Although Channel 4 signed a new contract with Endemol to continue showing Big Brother, Celebrity Hijack was a ratings flop and Celebrity Big Brother was dropped after the racism rows. All of this will add a headache for producers, who rely on Big Brother as almost 25% of its annual advertising revenues are generated by the reality show, according to research.