How much would you pay to show Big Brother?
A million maybe?
Well Channel 4 think it's worth alot more and will be paying the makers Endemol a whopping between 30m and 40m a year for the three future series. If ITV had entered into the bidding war - the price could have been up to 70 million pounds.
Sounds like alot but when you consider Channel 4 make about 50m each year from the show, it's a bargain!
Big Brother will be back next summer for a eighth series and auditions are expected online in the new year.